The latest facts and figures on the impact of our Chocolate Revolution:
Thanks to Choba Choba’s business model, the yearly income of the Choba Choba cocoa farmers has not stopped growing since the beginning of the Chocolate Revolution. Whereas in 2016, each one of the Choba Choba cocoa farmers earned 726 CHF more than their fellow cocoa farmers (who sold their cacao to the local markets), this additional income amounted to 2010 CHF in 2018. A revenue that can directly be assigned to our higher cocoa prices (see below), the Revolution Fund cash payments as well as Choba Choba impact trip revenues (see below).
We celebrate this positive development and are proud to make a tangible difference in the lives of the Choba Choba cocoa farmers and co-founders, but we are aware that the cocoa farmers’ income isn’t the sole indicator of their development and prosperity! That is why we developed in 2017 a comprehensive impact measurement system in collaboration with the cocoa farmers themselves and the ETH Centre for Development and Cooperation in Zürich. A system that allows for a continuous evaluation of the direct impact of the Chocolate Revolution on the lives of the Choba Choba cacao farmers. The baseline of this measurement tool thereby constitutes the field research conducted by Carole Nordmann (development specialist) in 2017.
Cocoa farmers as entrepreneurs
On the long term, the cocoa farmers should own the majority of the Choba Choba AG. We are well under way towards that objective (see above)! Upon the company’s creation, our co-founders and farmers in the Alto Huayabamba owned a 7% share. Today, and thanks to the Revolution Fund (see below), this share has gone up to 22%. What a wonderful development!
However, with increased shareholding comes increased responsibility as well. That is why Choba Choba’s most important mission is to introduce cocoa farmers to the world of business and help them take the right decisions in this complex global sector, respectively to better co-manage their own Swiss company. We therefore regularly organise workshops for the farmers in situ, where they learn about entrepreneurship, the global chocolate industry and business in general. At the same time, we organise a yearly learning trip for a small Choba Choba cocoa farmer delegation to Switzerland to give them to put their knowledge into practice and learn all about the processes connected to the production and the selling of their chocolate. A know-how that is shared with the entire Choba Choba farmer community upon the delegation’s return. Learn here more about Pasiona’s, Oshoquin’s and Jimy’s visit this past April.
Choba Choba’s general assembly takes place each April in Peru. During this gathering Choba Choba’s cocoa farmers meet and discuss matters relating to their company and take important decisions. During these assemblies, the yearly Revolution Fund is also split up. The Revolution Fund is fuelled by the sales of Choba Choba’s chocolate: 5% of each chocolate bar is fed into the fund. The cocoa farmers directly decide of its use. Last year, CHF 40’000 were gathered and here is how Choba Choba’s farmers decided to use the amount this year (see above).
Higher Cocoa Price
In the cocoa sector, it is perfectly normal for the price of cocoa to be set by the stock market in London and New York. However, traders have little to no knowledge of the working conditions in cocoa farming, and the careful treatment it requires… This is why the market price, which is very volatile and of which farmers only receive around 60%, doesn’t represent the real value of the raw material… Therefore, we decided to turn this price setting system upside-down! At Choba Choba, cocoa farmers set the value of their work, and thus the price of cocoa themselves. Each year, Choba Choba’s cocoa farmers participate in price-setting workshops to define the price at which they wish to sell the cocoa to their company in a democratic way. This year for instance, the price of Choba Choba’s cocoa is more than twice the market price. Last year, this higher price alone helped Choba Choba’s cocoa farmers earn an additional income of CHF 1,055 per family.
When chocolate lovers meet cocoa rebels
However, the most important aspect of our Chocolate Revolution cannot be expressed in numbers. To measure it, you must turn to happy faces and sparkling eyes. Needless to say why we wanted the most important stakeholders of our revolution to meet: cocoa farmers & chocolate lovers. Our main mission is to make this direct connection a reality.
This is why we organised the first Impact Trip to the Alto Huayabamba last June. Seven chocolate lovers travelled to the homes of the Choba Choba cocoa producers deep in the peruvian jungle to meet them personally and learn all about the cocoa production of their favourite chocolate. A live-changing experience for the chocolate fans and the cocoa farmers alike!
Would you like to dive into the jungle with us and go back to the origins of our cocoa and our revolution? Then learn more about our Impact Trips here!
Support the revolution
Never has a revolution been so sweet and easy to support! 😉 To do so, all you have to do is enjoy our chocolate, offer it as a gift and spread the word around you…