Today, it is common practice for cacao farmers to sell their produce at very low prices to the chocolate industry. While the know-how and expertise of the worldwide 6 million small farmers is poorly rewarded, the industry makes huge profits. Most of the cacao farmers struggle to survive and younger generations see no future in this unprofitable activity.
About 8 years ago, Eric and Christoph met the cacao farmers of the Alto Huayabamba Valley through their previous jobs in the fair trade chocolate industry. Their initial business relationship quickly turned into solid friendship, considering each other part of their families today. Together they decided to challenge the rules by which the chocolate industry plays. So Eric, Christoph and 36 organic cacao farmers from our two communities Pucallpillo and Santa Rosa joined hands and founded Choba Choba – a chocolate brand in which farmers no longer are mere raw material suppliers. Instead, they have a direct stake in the company and its success.