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Chocolate Revolution


Today, it is common practice for cacao farmers to sell their produce at very low prices to the chocolate industry. While the know-how and expertise of the worldwide 6 million small farmers is poorly rewarded, the industry makes huge profits. Most of the cacao farmers struggle to survive and younger generations see no future in this unprofitable activity.

About 8 years ago, Eric and Christoph met the cacao farmers of the Alto Huayabamba Valley through their previous jobs in the fair trade chocolate industry. Their initial business relationship quickly turned into solid friendship, considering each other part of their families today. Together they decided to challenge the rules by which the chocolate industry plays. So Eric, Christoph and 36 organic cacao farmers from our two communities Pucallpillo and Santa Rosa joined hands and founded Choba Choba – a chocolate brand in which farmers no longer are mere raw material suppliers. Instead, they have a direct stake in the company and its success.

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  • define the price of their cacao (Bottom-up pricing)
  • benefit from the profits as shareholders of Choba Choba
  • are represented in the board of the company and have a real voice in the product development, communication and marketing strategy

Direct from the farmers


The Choba Choba farmers are co-owners of the chocolate brand. They don’t simply sell cacao anymore, but bring their own chocolates directly to you. No middlemen, no supermarket or retailer. With Choba Choba you buy your chocolate just like your organic veggies at the local farmer’s market.

This not only creates a very special and direct connection between you and the Choba Choba farming families, but it also allows you to know that the money you pay goes straight into the farmers’ hands.

Furthermore, each chocolate you buy has a real impact on the farming families. 5% of our sales are allocated to our Revolution Fund and transferred to the communities in direct payouts and in the form of shares, allowing the farmers to have an increasingly stronger voice in Choba Choba and to quickly gain majority in the company.

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